Pitney Bowes has expanded its data and software solutions to enable organizations to better understand customers with respect to location. The expansion includes:
- Updates to the Pitney Bowes flagship Spectrum solution, which helps users gain a single view of the customer by incorporating address, location and customer data;
- Customized data sets designed to help supplement existing investments in business intelligence infrastructure; and
- The U.S. debut of the Confirm solution suite, an infrastructure management solution used by government agencies to improve employee efficiency and constituent services.
“In today’s market, customer experience is dependent on having a complete, single view of the customer,” said Bob Guidotti, EVP & President, Software Solutions at Pitney Bowes in a statement. “That simply isn’t possible if location isn’t factored into the equation. Today, Pitney Bowes is building on our world-class Spectrum technology and our leadership position within location intelligence to deliver a powerful set of capabilities for turning consumer, business and infrastructure data into rich insights that public and private organizations can use to provide better experiences for people they serve.”