SDL, a data and analytics solution provider, today launched SDL Fredhopper 7.5, a cloud-based solution that helps retailers execute predictive targeting, personalization, search and merchandising online.
The platform was designed to empower marketers to create more tailored and memorable online shopping experiences by leveraging trigger-based business rules, according to a company press release.
With Fredhopper 7.5, marketers can revise e-Commerce merchandising plans based on a variety of data points, such as customer location, season and browsing/buying behaviors. Additionally, e-Commerce search results, catalog navigation and store redirects all can be modified based on customer wants, needs and trends.
SDL Unveils Customer Commitment Framework
SDL also recently introduced the Customer Commitment Framework (CCF), which was developed to help retail organizations leverage Big Data being created and disseminated through social networks.
The CCF works in conjunction with the SM2 social monitoring application from SDL, which helps retailers collect relevant brand conversations across social media channels. In turn, retailers can determine “exactly how, what, when and where on the customer journey buyers commit to a brand, product, and business,” according to a company press release.
CCF garners qualitative and quantitative data related to three core areas of the customer journey:
- Product Commitment Score, which spotlights purchasing behavior;
- Brand Commitment Score to predict and drive advocacy; and
- Customer Relevance Score, to pinpoint and predict sharing behaviors.
The Customer Commitment Dashboard provides real-time access to CCF benchmarks, and compares results against competitors and industry averages. As a result, businesses can address challenges and potential problems, and optimize business results more efficiently.