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Shopkick Adds Video And Data-Gathering Tools To In-Store App

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The location-based shopping app shopkick has added new mobile features to help enhance the in-store shopping experience, including a new video product and a receipt scanning feature.

As video continues to be a key player in customer engagement, the new shopkick Video feature is designed to drive higher engagement and purchase impact. Shopkick Video has a 90% average completion rate compared to the industry standard for mobile video of 68.3%, according to the company. The feature will also give users additional benefits by granting “Kicks,” or reward points, for viewing video content, which can boost purchase activity and enhance in-store buying.

Shopkick will also feature receipt scanning as a reward for customers. The data that’s gathered via receipt scanning can also be a source of real-time insights for CPG companies. Shopkick will also provide brand and retail partners such as Macy’s, Best Buy and Target with customer insights throughout the shopper journey, including visibility and metrics that validate consumer awareness, brand and product engagement, unit sales and ROI.

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“We believe that content and advertising need to be delivered in the right context to consumers to create immediate value,” said Alexis Rask, COO of shopkick in a statement. “Shoppers want to be rewarded for their existing purchase behavior and marketers want to capture these micro-moments as they happen. Our technology and innovative approach allows us to serve as the platform of choice for top brands and retailers.”

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