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Social Annex Partners With MarketLive To Convert Social Leads To Sales

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Social Annex
, a social apps and social login provider, has formed a partnership with e-Commerce platform provider MarketLive to deliver a new solution suite called Social Experience Manager. As part of the partnership, MarketLive will provide Social Experience Manager to all existing and future retail customers.

Platforms available via Social Experience Manager include:

  • Social Login;
  • Social Commerce Apps;
  • Social Contests; and
  • Customer Loyalty Programs.
     

The solution is designed to help merchants engage and incentivize shoppers so social activity turns into sales.

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Retailers leveraging Social Annex solutions experience an average monthly reach of more than 350,000 visitors, according to a company press release.

“Statistics show that social login users spend more time on a site and convert at an average of 15% to 20% higher than other visitors,” said Ken Burke, Founder and Chairman of MarketLive. With the expanded Social Experience Manager, MarketLive will provide retailers with social commerce capabilities “that go beyond just expanding the audience and winning likes, to actually driving key performance improvements like revenue growth, retention rates, return visits and average order size.”

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