Storr has launched an online marketplace designed to give shoppers the tools to open their own mobile store. Instead of shopping at retailer-operated web sites or online marketplaces, consumers can buy new, brand-name products directly from their friends or through people they follow on social media.
The digital marketplace app has a big-name believer in its corner: former Neiman Marcus CEO Karen Katz is part of a group that led the company’s $4 million seed funding round.
Storr already includes more than 150 brands, including Adidas, RE/DONE Denim, Solid & Striped, La Ligne, Jonathan Simkhai, Spiritual Gangster, Rothy’s, Alex Mill, Pop & Suki, Galvan and DL1961, as well as products from online retailers including Naadam and Hill House Home.
There’s no charge to “open a store.” Shoppers can buy from each other directly within existing channels like Instagram, Twitter or Facebook, as well as on the web and on the Storr app. Brands handle shipping and returns, but Storr revealed that individual sellers can make a 15% to 25% commission on a purchase.
“Airbnb and Uber democratized hospitality and transportation by empowering the average person to use their personal assets to generate income,” said Eric Senn, Founder and CEO of Storr in a statement. “Storr falls into this category too. Anyone with a phone can create a store. Storr accelerates the transition from centralized, channel-first commerce to decentralized, people-first commerce.”
To set up a Storr account, users can simply download the Storr app, name their “store,” add products from any of Storr’s brand partners and share the link.
Storr already has launched to a limited number of sellers on iOS, Android and web. The company will be adding more users from the waitlist in the coming weeks, and plans to open the platform to anyone in the next one to two months.