U.S. Polo Assn. Upgrades Product Discovery Engine

  • June 24, 2020 at 5:41 PM EDT
  • By Bryan Wassel
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U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has partnered with Adeptmind to improve its product discovery capabilities. The tools will help shoppers browsing the brand’s web site find the products they are searching for more quickly and with greater accuracy.

“We knew we needed a sophisticated and innovative AI solution to address our site search needs, and help our shoppers find the most relevant products in the fastest way possible, but one that didn’t jeopardize our conversion rate and average order value,” said Jose Nino, VP of Global Digital Strategy for USPA Global Licensing, the company that manages the global distribution of the U.S. Polo Assn. brand in a statement.

Additionally, Daniel Hoffstein, VP of e-Commerce for JRA Corporation, U.S. Polo Assn.’s licensing partner in the U.S. and Canada, will join Adeptmind’s customer advisory board. There, he will provide in-depth market intelligence and validation of product roadmaps, including new innovations.

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