Retailers seeking to boost their delivery and fulfillment capabilities can now use a crowdsourcing option. Uber is working with delivery and fulfillment cloud platform provider Bringg in a partnership encompassing both the retail and B2B sectors. Retailers working with Bringg will now have seamless access to drivers through Uber Direct, enabling them to provide same-day and next-day delivery without sacrificing elements like branding, measurement, visibility or quality.
The global partnership expands Bringg customers’ delivery networks while offering them the ability to measure and manage multiple fleets of drivers through a single platform. Key capabilities include driver tracking, synchronized driver arrival and order prep. For Uber Direct, the partnership enables it to seamlessly launch its services to retailers and rapidly accelerate time to market. Uber Direct provides delivery solutions for businesses of all types, allowing them to handle on-demand delivery orders placed via an app or website.
“The world is rapidly changing, and retailers need to adapt to meet customers where they are,” said Niko Avrutov, VP of Alliances at Bringg in a statement. “Our partnership with Uber provides retailers with more flexibility in the delivery cycle, not only ensuring that our customers get their orders when and where they want, but enables them to do so without compromising quality or profitability in the delivery cycle, which is key to an excellent customer experience and maintaining a healthy business.”