Ugam, a retail analytics solutions provider, is providing access to free holiday category intelligence through the company’s interactive dashboards. Data will be available from Nov. 20 to Jan. 8.
The category intelligence dashboards are designed to provide insights into pricing, promotions, assortment and consumer signals from 16 U.S. retailers, including Amazon, Toys “R” Us and Walmart. Retailers can use the dashboards to understand the competitive landscape and keep a pulse on customer preferences.
“It’s not just about price, but comprehensive, up-to-date and interactive category intelligence that is critical for customer-centric retailers to get a market pulse, in order to sharpen their merchandising and marketing decisions during this hyper competitive holiday season,” said Sunil Mirani, CEO of Ugam. “Several leading retailers, brands and industry experts have already signed up for these free interactive category intelligence insights.”