Ulta Partners with PÜR for Conscious Beauty Initiative

  • October 16, 2020 at 12:42 PM EDT
  • By Jessie Dowd
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The Conscious Beauty at Ulta Beauty program — which offers shoppers transparency and choice via clean, cruelty-free, vegan and sustainably packaged products — has partnered with PÜR The Complexion Authority to participate in its “Clean Ingredients” and “Cruelty-Free” pillars. The Conscious Beauty initiative also highlights brands that positively impact communities and the planet.

PÜR aligns with Ulta Beauty’s Clean Ingredient standards, meaning that its formulas do not contain ingredients within Ulta’s Made Without List such as parabens and phthalates. PÜR does not formulate with parabens, gluten, SLS, mineral oil, talc or gluten. 

“It is so exciting to see how consumers have become more conscious about skincare and cosmetics,” said Lynnette Cole, Global Education Director and Licensed Esthetician at PÜR in a statement. “Being clean has always been important to us; it is what the brand is rooted in and goes into everything we do at PÜR.”




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