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Walmart+ Battles Amazon by Removing Shipping Minimums

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In its quest to make its Walmart+ program more competitive with Amazon Prime, Walmart is removing the $35 shipping minimum on purchases at Walmart.com for members. Beginning Dec. 4, Walmart+ members will receive free next-day and two-day shipping on items shipped by Walmart, no matter the basket size. However, delivery from physical stores on items like groceries will still carry a $35 minimum.

The retailer’s membership program — which was launched earlier this fall and costs $98 a year (or $12.95 a month) — includes unlimited free grocery deliveries, fuel discounts (now expanded to include Sam’s Club fuel stations) and the ability to use Scan and Go in stores.

“It feels like a life hack is needed now more than ever, and Walmart+ is here to help,” said Janey Whiteside, Chief Customer Officer of Walmart in a statement. “Walmart+ is designed to make life easier — giving customers an option to not have to sacrifice on cost or convenience.”

This latest membership perk follows several programs Walmart has launched in recent months to boost convenience and speedy service for customers. In late November, the retailer deployed a store fulfillment program that routes some online orders to be fulfilled straight from its stores, as a way to both reduce delivery times and ease pressure on its fulfillment centers.

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