Walmart will expand its Delivery Unlimited grocery membership program to 1,600 stores, offering service in 50% of the U.S., by the end of 2019. Members can pay $98 annually or $12.95 monthly to receive unlimited Walmart Grocery Delivery orders without paying a delivery fee.
The retailer began piloting the service in the Miami and Tampa, Fla., Houston and Salt Lake City markets earlier this year, and gradually expanded the program to 200 metro areas. Shoppers can order fresh produce, meat and bakery items as well as pantry goods and certain general merchandise items, either online or through the existing Walmart Grocery app.
“We’ve been investing in our online grocery business by quickly expanding our Grocery Pickup and Delivery services,” said Tom Ward, SVP of Digital Operations at Walmart U.S. in a statement. “Delivery Unlimited is the next step in that journey.”
Additionally, Walmart is bolstering its investment in overall digital initiatives with the appointment of Nuala O’Connor to the role of SVP and Chief Counsel of Digital Citizenship. O’Connor will focus on advising the retail giant on issues related to privacy, use of data and data governance, emerging technologies, cybersecurity and records management.
O’Conner was most recently President and CEO of the Center for Democracy and Technology, and has also served as VP of Compliance and Customer Trust and Associate General Counsel for Privacy and Data Protection at Amazon. She also was the first Chief Privacy Officer at the Department of Homeland Security.