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Walmart Launches Netflix Retail Hub

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Walmart has launched a new digital storefront that will feature exclusive products and experiences centered on some of Netflix’s most popular franchises.

The Netflix Hub at Walmart launched Oct. 11, and new products and content will continue to be added over the coming months for fan-favorite brands such as Stranger Things, Nailed It! and CoComelon, as well as for new shows like Ada Twist, Scientist. The Walmart.com sub-site will feature an array of product categories ranging from music and apparel to toys and games.

“Through this new partnership, Walmart will not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix superfans will also find a new, exciting entertainment destination,” said Jeff Evans, EVP, Entertainment, Toys and Seasonal at Walmart U.S. in a blog post announcing the partnership. “The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer, and we’re proud to partner with them on this new adventure that will let our customers dive even deeper into their favorite stories and characters.”

In addition to new products, the Netflix Hub also will offer exclusive experiences. Evans teased the upcoming launch of a crowdsourcing opportunity called Netflix Fan Select that will let fans vote for merchandise they’d like to see from Netflix shows. Winning suggestions will be brought to life by Walmart merchants.

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The aim, according to Evans, is to make Walmart the “official one-stop shop to bring your favorite Netflix stories home.” It’s an interesting goal given that Netflix launched its own ecommerce site in June 2021. At first blush, the Walmart assortment seems to be more family-focused — for a Lupin-inspired side table it looks like fans will still have to go to Netflix.shop.

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