Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist.
Argyilan joins the company from Target, where she was President of its media company, ROUNDEL, following an earlier role as SVP for Media, Guest Engagement and Measurement. In her new role, she will be responsible for driving marketing innovation, including the expansion of the company’s customer insights capability, the introduction of a new enterprise-wide loyalty program and the development of new strategic partnerships and services that extend the company’s authority in its core markets.
Reath joins Bed Bath & Beyond from Macy’s, where he was a senior marketer with responsibility for data-led, integrated omnichannel marketing designed to build affinity and loyalty for the brand across multiple customer segments. At Bed Bath & Beyond, Reath will be responsible for the launch of new customer value propositions for each of the company’s core retail banners in 2021. He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath & Beyond, buybuy BABY and Harmon Health and Beauty Stores, in addition to launching a portfolio of new owned brands starting in spring 2021.
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Bed Bath & Beyond also announced the appointment of three multi-award-winning marketing and communication agencies as it continues to strengthen its creative team. The company has appointed MUH-TAY-ZIK / HOF-FER as lead brand agency and M Booth as agency of record for corporate and consumer PR. The agencies will be responsible for launching the company’s new customer value proposition, as it seeks to help customers “Unlock the Magic in Every Room.” We Are Social also has been appointed as the lead social media agency for buybuy BABY.
