JCPenney Fills Top Marketing Spot

  • May 23, 2017 at 5:14 PM EDT
  • By Adam Blair
Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Marci Grebstein JCPenneyMarci Grebstein has been named EVP-Chief Marketing Officer for JCPenney, filling a role that has been vacant since Mary Beth West left the department store retailer to become Chief Growth Officer at Hershey in March 2017.

Grebstein has more than 20 years of retail marketing experience, most recently as CMO for Lowe’s, where she drove integrated and data-driven omnichannel marketing campaigns designed to build customer loyalty. Prior to Lowe’s, she worked for Food Lion of Delhaize America and spent 16 years at Staples.

Grebstein will report to JCPenney CEO Marvin Ellison, who said in a statement: “As we focus on enhancing our Home Refresh strategy, better utilizing customer data and optimizing our omnichannel capabilities, Marci’s broad retail expertise will be invaluable as we seek to differentiate our business through strategic marketing initiatives that will entice new and loyal customers to choose JCPenney for their homes and families.”

Advertisement

Advertisement

Advertisement

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below:

Access The Media Kit

Interests: