Nordstrom has appointed Ken Worzel as the retailer’s first chief operating officer (COO). Worzel, who steps into the new role after running the company’s digital strategy for the past decade, will be tasked with finding ways to more efficiently align Nordstrom’s online and physical offerings.
The retailer appears to be strengthening and diversifying its upper-level management team in the wake of a relatively weak Q2 2019, when Nordstrom’s overall sales declined 5.1%. In August, Nordstrom named Teri Bariquit to the newly created role of Chief Merchandising Officer.
“This change will improve alignment, process, speed and execution,” said Pete Nordstrom, Co-President of Nordstrom in a statement. “And most importantly from the customer point of view, this creates a more seamless and improved service experience.”