Patagonia CEO Steps Down After 12 Years With Retailer

  • June 11, 2020 at 1:08 PM EDT
  • By Bryan Wassel
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Patagonia President and CEO Rose Marcario is stepping down from her role, effective June 12. The retailer’s transition will be led by COO Doug Freeman as the company seeks a new leader. 

Marcario spent 12 years with Patagonia. During her tenure she spearheaded the move of the Outdoor Retailer trade show from Utah to Colorado as a way to leverage brand strength for conservation goals; oversaw the company’s strategy to protect millions of acres of public land; and gave away more grants to grassroots activism than during any time in the company’s history. She also founded the company’s in-house venture fund and Patagonia Action Works, a digital hub for environmental activists. 

“Rose has grown our advocacy efforts in ways I could never have imagined,” said Yvon Chouinard, Founder of Patagonia in a statement. “With Rose at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible.”




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