Patagonia President and CEO Rose Marcario is stepping down from her role, effective June 12. The retailer’s transition will be led by COO Doug Freeman as the company seeks a new leader.
Marcario spent 12 years with Patagonia. During her tenure she spearheaded the move of the Outdoor Retailer trade show from Utah to Colorado as a way to leverage brand strength for conservation goals; oversaw the company’s strategy to protect millions of acres of public land; and gave away more grants to grassroots activism than during any time in the company’s history. She also founded the company’s in-house venture fund and Patagonia Action Works, a digital hub for environmental activists.
“Rose has grown our advocacy efforts in ways I could never have imagined,” said Yvon Chouinard, Founder of Patagonia in a statement. “With Rose at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible.”