Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021. In this role, O’Hare will develop and execute global marketing strategies to reach and engage existing and upcoming generations of Tommy Hilfiger consumers.
“Alegra’s appointment is a crucial next step in this new era for Tommy Hilfiger,” said Avery Baker, President and Chief Brand Officer of Tommy Hilfiger Global in a statement. “She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies. Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset.”
O’Hare brings more than 25 years of marketing experience, having worked with global consumer brands such as adidas, Bang & Olufsen, Champion, Lee and Wrangler. Most recently, she held the role of Chief Marketing Officer at Gap, where she led the global marketing team to inspire consumers across all brand touch points, including communications, retail, digital, social media and PR, through digital-first marketing and an omnichannel retail approach.
The Tommy Hilfiger brand, which encompasses a wide range of apparel and, through licensees, complementary lifestyle products, is owned by PVH Corp.