True Religion Apparel has appointed Zihaad Wells as its new Creative Director, effective immediately. In the role, Wells’ responsibilities will include product design, marketing and driving the creative direction of the brand. He will report to CEO Michael Buckley.
Wells has more than 20 years’ experience across brand, product, wholesale, retail and e-Commerce. He started his career at Levi’s Europe, where he worked on Levi’s Red and Levi’s Vintage collections, before transitioning to True Religion Apparel. He worked at True Religion in various roles from 2006 to 2017, most recently serving as the brand’s VP of Design. Zihaad has also served as VP of Design and Creative at AG Jeans.
“I am extremely excited to return to True Religion as its Creative Director, it feels like coming home,” said Wells in a statement. “I look forward to working with Michael and the team to get back to the DNA of what made True Religion an amazing brand, which was the perfect balance of heritage and modernity rooted in iconic Jeanswear.”