Tulip, a mobile platform for in-store associates, has appointed Saeideh Fard as CFO. In the role, Fard will navigate the company as it accelerates its growth and global expansion a year after securing $40 million in venture funding.
Fard will be responsible for managing Tulip’s financials and employee success, including financial planning & analysis, tax management, employee hiring, staff diversity and professional development.
She joins Tulip from TravelEdge, where she served as Group CFO since 2015 and led the company’s global finance operations through a period of rapid organic growth, M&A and integration. Fard is a speaker and volunteer for several women-in-leadership organizations and holds a Board of Directors seat with JobSkills, a Canadian nonprofit committed to advancing opportunities for underemployed citizens.