DSW Evolves To Personalized Assortment Planning

  • April 30, 2014 at 4:00 AM EDT
  • By Alicia Esposito
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Today’s shoppers have access to more information and options than ever before. As a result, retailers are tasked to differentiate the shopping experience by tailoring offers and even inventory assortment to customer wants and needs. 

Linda Canada, SVP of Planning and Allocation at DSW, shares with Retail TouchPoints how the retailer is revising its assortment planning processes to keep place with the empowered consumer.  

 

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