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AdRoll Adds New Email, AI And Measurement Capabilities To Its Platform

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AdRoll has introduced a new suite of marketing tools for direct-to-consumer brands. The portfolio is designed to help retailers enhance their marketing capabilities across email, AI-driven product recommendations and cross-channel measurement.

New additions to the AdRoll platform include:

  • Enhanced email capabilities such as opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders and insight into visitor activity, to help marketers reach customers at the right time;
  • AI driven-product recommendations that work across a brand’s ads, email and online store experience to help ensure content is dynamic and personalized across all channels so that retailers can deliver more effective messaging; and
  • Cross-channel measurement that can help retailers know which channels are most effective by tracking cross-channel performance in a single place, helping them choose a marketing mix that drives the best results.

AdRoll also has introduced a new pricing model that includes options for both monthly and yearly packages. Retailers can choose packages that best suit their needs, such as Starter tools to build a marketing foundation, Essentials that help established retailers take a deeper look at their data, and a Growth option with enhanced measurement and attribution capabilities.

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