AdRoll has introduced a new suite of marketing tools for direct-to-consumer brands. The portfolio is designed to help retailers enhance their marketing capabilities across email, AI-driven product recommendations and cross-channel measurement.
New additions to the AdRoll platform include:
- Enhanced email capabilities such as opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders and insight into visitor activity, to help marketers reach customers at the right time;
- AI driven-product recommendations that work across a brand’s ads, email and online store experience to help ensure content is dynamic and personalized across all channels so that retailers can deliver more effective messaging; and
- Cross-channel measurement that can help retailers know which channels are most effective by tracking cross-channel performance in a single place, helping them choose a marketing mix that drives the best results.
AdRoll also has introduced a new pricing model that includes options for both monthly and yearly packages. Retailers can choose packages that best suit their needs, such as Starter tools to build a marketing foundation, Essentials that help established retailers take a deeper look at their data, and a Growth option with enhanced measurement and attribution capabilities.