Avatria, a digital commerce solution provider, has launched Avatria Convert, a platform that uses Google Analytics data and machine learning to intelligently order category pages. The solution identifies the products that are most likely to be purchased and puts them higher on the page to ensure shoppers see the most relevant results.
Retailers can improve conversion rates by simply listing products in the right orderConvert generates rankings through a proprietary algorithm that looks at more than 40 different product, sales and customer behavior metrics, and retailers can schedule automated updates for their listings.
Convert can be integrated with several third-party e-Commerce solutions, and uses a retailer’s existing data platform to generate its rankings. Convert is also designed for easy installation and integration to minimize the time needed to implement the solution.