Bizzabo, an event management software provider, has unveiled an event app designed to offer event managers fully customizable branding capabilities. The company has worked with brands including WeWork, Hubspot, GitHub, EA Sports, CoinDesk and Gainsight.
With the white label app solution, brands can fully customize their event app’s appearance, from the initial touch in the app store as well as the app icon and label displayed on the mobile home screen, and the app’s interface colors and content. The app features private one-on-one messaging, attendee profiles and social media integration.
The platform also enables event planners to measure and analyze data gathered from the event web site and app, which can drive greater ROI from speakers, partners and sponsors.