Blutag, a cloud-based voice commerce platform, lets retailers offer their customers a voice-based browsing experience. Shoppers can search entire product catalogs on voice-based devices with Amazon Alexa and Google Assistant using the platform.
Customers can phrase their queries using natural language, like “I am looking for some blue running shoes,” for ease of use. The platform also offers personalized recommendations to ensure shoppers see products that are relevant to their tastes and needs.
Blutag also is designed to be easy and flexible for retailers to set up. The platform’s templates can be modified without coding experience, and the solution provider handles the backend and infrastructure on commercial cloud servers. The service is multiplatform, and supports Shopify, Magento and other commercial platforms as well as custom in-house setups.