Curve Launches Machine Learning-Powered Sales Optimization Solution

  • November 8, 2018 at 2:01 PM EST
  • By Glenn Taylor
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Curve has unveiled a Sales Optimization solution designed to enable sellers to make decisions based on real-time insights and analysis. The solution allows merchants to use past and present customer and operations data to predict future behavior and trends. The company has invited Shopify e-Commerce merchants to a closed beta release of the solution.

The platform uses machine learning-based prediction technology to allow retailers to forecast usage, products and services to increase revenue and optimize profitability. Curve provides a forecast on the number of guests expected to visit an e-Commerce site on a given day, what they’re expected to buy and how retailers can maximize future purchase activities. Retailers can use the platform for product correlation, special event marketing and shopping cart value optimization.

During initial testing, the machine learning technology predicted 90% of what products would be sold over a given time, helping retailers offer the right mix of products to each customer segment. Additionally, Curve provides merchants with predictive insights on inventory management.

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