Digital Geo Targeting Helps Make Customization A Reality

  • April 13, 2015 at 12:24 PM EDT
  • By Glenn Taylor
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Using customized content that is tailored to specific shopper segments, retailers can create more relevant, compelling and successful campaigns.  

Digital Geo Targeting from Blueocean Market Intelligence is designed to help retailers improve customer segmentation and optimize campaigns based on individual shopper behaviors. The platform also collects valuable and timely intelligence regarding the success of campaigns and initiatives.

The solution integrates with existing digital and social media tactics, such as PPC, SEM, organic search and display advertising, so retailers can create personalized campaigns and experiences based on customer location. Other variables such as weather, gas prices, inflation and market changes, also are taken into consideration.

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Retail marketers that use Digital Geo Targeting are positioned to improve brand and category visibility, and experience a boost in overall conversions.

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