E-Commerce Fashion Brands Team Up To Leverage 3D Photography

  • February 28, 2017 at 2:10 PM EST
  • By Glenn Taylor
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Sammydress has teamed up with fellow e-Commerce fashion retailers Zaful and Rosegal to integrate 3D photography into their online offerings.

The objective of the joint photography team is to depict the features of their products in the most optimal way, aiding the product selection process for their end users or the buyers.

The partnering retailers purchased new automatic 3D photographic equipment that can increase the photo capturing capability of a single photographer, from 50-60 products to 110-120 photographs. The joint photography team now aims to photograph all their products using 3D cameras in 2017.

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All three web sites have two different types of product photographs now, pure product photos and photos that are captured with models wearing the fashion apparels offered by Sammydress, Zaful and Rosegal.

The dedicated photography team does everything from venue selection to model screening to put the exact photographic representations of their products on their sites. All three sites are now required to use the same product images.

The new auto 3D view feature can be found beside each product along with size charts and model stats.

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