As consumers continue to demand more personalized offers, messages and incentives, retailers must put more effort into understanding their browsing and buying habits, as well as their overall preferences. In doing so, retailers will be able to efficiently deploy more targeted messages and campaigns.
Emma for Shopify is an email marketing solution designed to allow retailers to organize customer sales data into segments based on purchasing history, enabling real-time customer targeting. All data is updated in real time as behaviors change. The solution can track purchases that result from clicked links within an email so retailers can instantly see the ROI achieved from an email marketing campaign.
Emails can be personalized and delivered based on a number of data points, such as number of purchases or total amount spent. Users can adjust their communication strategies in real time based on customer response in order to boost revenue and customer engagement.
“As a small business owner, I’m always looking for ways to make my message more relevant to my customers,” said Stephen Rose, Owner of The Peach Truck. “The fact that my Shopify audience is segmented by purchase history automatically within Emma means I’m able to personalize my email marketing even further — that helps my brand and my business.”