Smart cities media and technology company Intersection has launched new digital storefronts to help brands bridge the gap between digital and physical retail experiences for the holiday season. The expansion of Intersection’s out-of-home offerings seeks to enable brands to create interactive QR code-driven ad campaigns across street kiosks, digital bus shelters, digital walls and digital urban panels in major cities, with the goal of reaching consumers on the path to purchase.
Brands can now partner with Intersection throughout the holiday shopping season to extend digital offerings to city streets across the solution provider’s network of digital screens. The QR code activations can serve as digital storefronts and product showcases for shoppers walking by, and they can even let them make on-the-go purchases on their smartphones. The capability is available in New York, New Jersey, Philadelphia, Chicago, Los Angeles and Minneapolis.