Jingit Helps Retailers And Brands Track In-Store Marketing ROI

  • March 25, 2013 at 6:26 PM EDT
  • By Fatima D. Lora
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Retailers face high expectations from brand partners that want clear ROI data about marketing development funds (MDF) and co-op campaigns. To ensure successful in-store marketing initiatives, progressive retailers are tracking the entire brick-and-mortar shopping journey, from initial awareness to in-store behavior and actual transaction.

Jingit
is an interactive mobile app and online service that rewards consumers with money — not points or virtual currency — for watching online ads, shopping for select products at their favorite stores or taking feedback surveys. The service was designed to help retailers connect with shoppers in a more authentic and personal way through the entire path to purchase.

Retailers such as Walmart and brands including Elmer’s, General Mills and Kraft utilize Jingit to provide targeted and time-sensitive cash incentives to encourage specific actions and behaviors. Regardless of the type of shopper a retailer or brand is trying to reach, Jingit tailors paid engagements developed to drive results and build long-term relationships online and through mobile devices.

Consumers receive rewards by completing “challenges” that are specified by a retailer or brand. For example, shoppers will be compensated if they scan a product, watch content or provide feedback on their experiences. Other compensated tasks include communicating with a sales associate and uploading purchase receipts through the app.

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Jingit empowers organizations to track offer redemption in real time to identify the number of consumers participating in challenges, and at what point during the sales lifecycle. As a result, both retailers and brands can receive measurable ROI for all MDF and co-op marketing spend.

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