Conversational solution provider LivePerson has integrated Instagram messaging into its Conversational Cloud platform. This new feature can help retailers create meaningful messaging experiences to connect with consumers on Instagram at scale.
The LivePerson integration with Messenger API with Support for Instagram aims to help brands respond to Instagram DMs, story tags and comments directly within the Conversational Cloud, providing seamless experiences for consumers and improved efficiency for contact centers, customer service, sales and marketing teams. Additionally, the integration enables brands to share rich media like product cards and images to further improve the quality of conversations.
The Conversational Cloud platform also includes a suite of automation and AI solutions designed to help brands instantly respond to messages, swiftly answer questions and route complex issues to customer service agents. The messaging tool lets shoppers begin conversations when and where it’s convenient for them, and it can pause when needed to continue the interaction later.