Streamline Mobile And Social Selling Experiences With Stripe Relay

Payments technology provider Stripe has unveiled Relay, an API that serves as a single integration point for retailers to sell products across social media, mobile apps, advertisements and simple links.

Once deployed, the Relay API serves as a buy button that can be placed in multiple platforms. The buy buttons connect directly to retailers’ inventory and order management systems and keep users in the app for the entire transaction, rather than getting pushed to a third-party web site.

This can be useful for consumers looking to have a more natural shopping experience, allowing them to purchase products at the point of discovery in just a few clicks.

Relay adds to the original Stripe API by included three new features:

• Products;

• SKUs (product variants); and

• Orders.

Stores can provide product information to Stripe via the dashboard, the API or by linking their existing e-Commerce systems with the platform. Channel partners that can integrate Relay into their mobile apps include Twitter, ShopStyle and Spring.