To keep up with competitors and the needs of target consumers, fashion retailers need to stay up-to-speed with the latest trends.
WGSN Group launched the new WGSN platform, combining the former WGSN and Stylesight products into a single, enhanced platform to provide trend forecasts for retailers.
The WGSN platform provides retailers with access to design and color forecasts more several years ahead of each season. It also offers more than 350 monthly trend reports covering 17 product categories. More than 1,300 catwalk shows and 150 catwalk analysis reports also are published each season.
Reports focused on global retail, streets, city guides and more than 200 tradeshows are released each year along with a digital library of more than 10 million high-resolution images.
The solution includes enhanced navigation and search functionality, a customizable homepage, tailored content and a suite of design tools including high-resolution zoom, clip functionality, color testing and other tools.
“In a world of technology enabled consumers, a wrong decision can cost millions,” said Steve Newbold, Global Managing Director at WGSN Trends. “We are confident that the new WGSN and its extraordinary accuracy will quickly become an essential part of business workflows and help users to deliver their business goals and objectives.”