Trend Watch

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With stores closed and consumers…

Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the…

How Adore Me is Driving Awareness Around Social Algorithm Bias

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4…

The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing…

How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Not too long ago, the sale of secondhand goods was driven primarily by value: shoppers looking to avoid breaking the bank on…

Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According…

How Amazon’s ‘Trench Warfare’ Against Unions Could Damage its Consumer Confidence

Editor’s note: This article has been updated with additional information about Amazon. An Amazon fulfillment center in Bessemer, Ala. has become the…

Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers

There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West, the landscape of this…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

Trend Watch

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

How Adore Me is Driving Awareness Around Social Algorithm Bias

The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility

How Amazon’s ‘Trench Warfare’ Against Unions Could Damage its Consumer Confidence

Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

4 Ways COVID-19 Gave Beauty Brands a Makeover

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

The Great Pivot: 5 Ways Retailers Can Adapt and Grow Their Businesses

How to Measure Meaningful Comps in the Post-COVID Retail World

40% of Consumers Seeking More Healthy Food Options at Grocery Stores

Managing the Complex Requirements of Your Quote-to-Cash Tech Stack

Ten-Day Business Transformation: Panera Bread’s Covid Restart

NRF Retail Converge 2021

retailX 2021

NRF NXT 2021

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