Fossil To Launch Line Of Wearable Devices

  • March 19, 2014 at 12:46 PM EDT
  • By Alicia Esposito
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Fossil Group Inc., the lifestyle and fashion accessory company, is collaborating with Google to create and launch a line of wearable devices. The initiative is part of Android’s aggressive move into the wearable technology market. Google recently unveiled the plans for Android Wear, a version of the operating system designed specifically for smart watches and other wearable devices.

A global fashion business with a portfolio of brands worth a total of $3.3 billion, Fossil Group anticipates the partnership will help add function and utility to the company’s already coveted products.

“We are an innovation and design-driven company that creates watches, jewelry and handbags that our customers fall in love with every day,” said Greg McKelvey, Chief Strategy and Marketing Officer for Fossil Group. “Although still very much in the formative research and development stage, we are committed to playing an active role in the push toward wearable technology and helping to shape the fusion of fashion and technology.”



Want to learn more about Android Wear? Check out the video below!



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