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Bang & Olufsen

Bang & Olufsen recently opened a one-of-a-kind flagship store in the heart of New York City’s SoHo neighborhood. The luxury audio brand was founded in 1925 in Struer, Denmark.

Located at the corner of Spring and Greene streets, the new flagship is designed to provide visitors with an unparalleled brand experience — showcasing the full range and depth of the company’s innovative product portfolio.

The design plays off of Bang & Olufsen’s product offering, characterized by a combination of sound, timeless design and craftsmanship.

The design plays off of Bang & Olufsen’s product offering, characterized by a combination of sound, timeless design and craftsmanship.

TPG Architecture was tapped to serve as Architect of Record for this retail project, with the task of implementing the new flagship concept designed by SIMPLICITY.

TPG Architecture was tapped to serve as Architect of Record for this retail project, with the task of implementing the new flagship concept designed by SIMPLICITY.

The 3,700-square-foot space includes a ground-level floor dedicated to sales and experience, and a cellar space utilized as the back-of-house.

The 3,700-square-foot space includes a ground-level floor dedicated to sales and experience, and a cellar space utilized as the back-of-house.

At the store entrance, a circular pedestal fixture invites shoppers to experience Bang & Olufsen’s line of premium headphones and earphones.

At the store entrance, a circular pedestal fixture invites shoppers to experience Bang & Olufsen’s line of premium headphones and earphones.

Unique design features include dramatic magnetic track lighting, which includes linear and spotlighting.

Unique design features include dramatic magnetic track lighting, which includes linear and spotlighting.

The team imported German wood flooring for the space. Exposed brick and sawtooth walls add dimension and texture to the store.

The team imported German wood flooring for the space. Exposed brick and sawtooth walls add dimension and texture to the store.

Several wing walls showcase the range of speakers and intricate setups possible among their series of customizable products.

Several wing walls showcase the range of speakers and intricate setups possible among their series of customizable products.

An acoustically designed “listening room” offers a residential setting, giving customers an immersive experience showing how Bang & Olufsen’s products work seamlessly together.

An acoustically designed “listening room” offers a residential setting, giving customers an immersive experience showing how Bang & Olufsen’s products work seamlessly together.

(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.)

Danish consumer electronics brand Bang & Olufsen has debuted a flagship store in New York’s SoHo neighborhood that showcases the full range of the retailer’s high-end product portfolio. TPG Architecture served as Architect of Record for the new destination, which welcomes guests with a refined, elegant atmosphere where they can experience the products first-hand.

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