The Retail TouchPoints Network

Advertisement

Rowan CEO on the Power of People in Creating Joyful Retail Moments

A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Untuckit is Setting Sights on Expansion and Internal Visibility is Helping it Get There

Primark President: ‘Our Business is Set Up for People to Grow Into’

Inside Westfield Century City’s Infrastructure Supporting Experiential Retail

Thierry Lasry

French luxury eyewear brand Thierry Lasry opens its doors in the Soho district of Manhattan, marking the brand’s first stand-alone boutique in New York. The façade of the retail space is covered in graffiti by New York-based artist Faust, which also covers the interior walls of the store.

Upon entering the store, lyrics from late French singer Charles Aznavour’s song “L’amour c’est comme un jour” are written on the wall in both English and French personifying Thierry Lasry’s French American spirit.

Upon entering the store, lyrics from late French singer Charles Aznavour’s song “L’amour c’est comme un jour” are written on the wall in both English and French personifying Thierry Lasry’s French American spirit.

Designed by Thierry Lasry himself, the 800-sq.-ft. space bears the imprint of Thierry Lasry’s values and embodies the brand’s modern and avant-garde aesthetic. The interior finishes consist of fundamental details, including two framed drawings by artist Alejandro Cardenas.

The focal point of the boutique remains the eyewear, displayed in a minimal setting on one side of the space with jungle-themed designs covering the opposite side

The focal point of the boutique remains the eyewear, displayed in a minimal setting on one side of the space with jungle-themed designs covering the opposite side

“After seven years of living and working in NYC, I wanted to have my own retail space. It was important to have a boutique that was not the equivalent of my store in Paris. I wanted this space to feel very personal. A lot of the elements within the store are the perfect combination between my Soho showroom and my apartment in Chelsea,” says Thierry Lasry.

“After seven years of living and working in NYC, I wanted to have my own retail space. It was important to have a boutique that was not the equivalent of my store in Paris. I wanted this space to feel very personal. A lot of the elements within the store are the perfect combination between my Soho showroom and my apartment in Chelsea,” says Thierry Lasry.

French luxury eyewear brand Thierry Lasry opens its doors in the Soho district of Manhattan, marking the brand’s first stand-alone boutique in New York. The façade of the retail space is covered in graffiti by New York-based artist Faust, which also covers the interior walls of the store.

Advertisement

Advertisement

Rove Concepts

Miniso

3 Ways Generative AI is Transforming Brand Experiences

Harnessing the Power of Fitting Rooms: Elevating Visual Storytelling and Unified Commerce Experiences

Getting Practical: Generative AI for Your Ecommerce Visuals