WHP Global will purchase the Marc Jacobs brand from luxury giant LVMH, adding to a premium fashion portfolio that also includes Vera Wang, Rag & Bone and G-STAR. LVMH has managed the Marc Jacobs brand for nearly 30 years, and Founder Marc Jacobs will continue in his role as Creative Director to help ensure continuity of the brand’s vision.
“I am forever grateful to Bernard Arnault for his support, belief and trust in me over the last 30 years,” Jacobs said in a statement. “It has been an honor and privilege to work alongside the Arnault Family and LVMH. I remain committed in my role as Creative Director of Marc Jacobs International and look forward to this bright new chapter.”
Financial terms of the deal, which is expected to close by the end of 2026, were not provided. As part of the transaction, G-III Apparel Group Ltd. (G-III) will join with WHP Global in owning the Marc Jacobs brand, and also will acquire and operate parts of the Marc Jacobs brand’s global DTC and wholesale businesses.
“The acquisition of the Marc Jacobs brand from LVMH marks a defining moment for WHP Global as we welcome one of fashion’s most influential brands into our portfolio,” said Yehuda Shmidman, Founder, Chairman and CEO of WHP Global in a statement.
WHP Global, founded in 2019 to acquire and grow consumer brands, now includes more than 15 brands in its portfolio across fashion, sports and hard goods, generating more than $8.5 billion in annual retail sales across more than 80 countries. It’s perhaps best-known for the Toys ‘R’ Us brand, acquiring a controlling interest in its parent company in March 2021 and regrowing the brand in the years since. Other major brands in the WHP portfolio include Express, Bonobos and Anne Klein.
LVMH, like other luxury brands, is facing the impact of global conflicts and trade restrictions. The company generated €19.1 billion ($22.2 billion USD), in Q1, down 6% from the $23.5 billion generated during Q1 2025. The Fashion and Leather Goods division, which the Marc Jacobs brands belongs to, was hit particularly hard, falling 9%, from $11.7 billion in Q1 2025 to $10.7 billion this year.
WHP Global accelerated its push into fashion in February 2024, when the company partnered with Guess? to purchase Rag & Bone. In December 2024 the company acquired the Vera Wang IP. WHP Global’s most recent acquisition was the Lands’ End intellectual property, along with a 50% stake in the company and the creation of a new joint venture that would provide the retailer with $300 million in cash, to be used in part to pay off loans of approximately $234 million.
