Laura Urquizu on Retail Remix
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Episode 24

Are Brands Prepared For Counterfeit Crisis?

Featuring: Laura Urquizu, Red Points

The future of e-Commerce has become a hot topic in the industry, especially as brick-and-mortar operators continue to navigate constant volatility. Digital channels enable brands and retailers to keep their businesses running, but they also present new threats. Research from Red Points has found that while 58% of companies saw a surge in e-Commerce revenue once COVID-19 was declared a national emergency, 39% also saw an uptick in counterfeiting. During this episode, host Alicia Esposito chats with Red Points CEO Laura Urquizu about this new data, as well as:

  • The definition of “brand protection,” and how it has changed in the era of COVID-19;
  • Common reasons why brands fall short in their brand protection efforts;
  • Whether the ongoing shift to digital will uncover new threats for brands; and
  • New forms of theft and counterfeiting that may impact brands in the future.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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