Executives are prioritizing their investments based on two factors: the “known unknowns” and the “unknown unknowns.” That is why, more than ever, brands and retailers alike need to have adaptable plans for a hybrid retail strategy.
During their retailX keynote, Tim Maule, President and CEO of Diono, and Marc Ostryniec, Chief Sales Officer, BigCommerce, discussed the forces impacting retail moving forward and how companies can balance digital and physical channels effectively. We caught up with Tim and Marc after their session to discuss:
- The known and unknown issues brands need to prepare for moving into 2022;
- New challenges and opportunities that exist across digital channels;
- What “hybrid retail” is and how it influences or impacts omnichannel strategy; and
- How Diono is marketing to and through its network of retail partners to build trust and generate sales.