COVID-19
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Bonus Episode 04

COVID-19 Update: How Retailers Are Responding To New Realities

Featuring: Alicia Esposito, Adam Blair, & Glenn Taylor of Retail TouchPoints

News and updates surrounding the novel coronavirus are emerging daily, if not hourly. Retailers are scrambling to adapt and respond, whether it be in the form of new hours, alternative fulfillment offerings, enhanced safety policies or furloughs. Other brands, especially those in apparel, cosmetics and other non-essential categories, are attempting to pivot their marketing and engagement strategies to digital, as more consumers spend their days browsing online.
During this follow-up conversation, the Retail TouchPoints editorial team discusses the latest news around:

  • Shifts in consumer behaviors;
  • Lifts in e-Commerce traffic; and
  • How brands are responding.

ADDITIONAL RESOURCES

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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