News and updates surrounding the novel coronavirus are emerging daily, if not hourly. Retailers are scrambling to adapt and respond, whether it be in the form of new hours, alternative fulfillment offerings, enhanced safety policies or furloughs. Other brands, especially those in apparel, cosmetics and other non-essential categories, are attempting to pivot their marketing and engagement strategies to digital, as more consumers spend their days browsing online.
During this follow-up conversation, the Retail TouchPoints editorial team discusses the latest news around:
- Shifts in consumer behaviors;
- Lifts in e-Commerce traffic; and
- How brands are responding.