Mark Bollman on Retail Remix
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Episode 45

Digitizing the Marketplace Model

Featuring: Mark Bollman, AF

This episode is sponsored by Treasure Data.

As the founder of sport lifestyle brand Ball and BuckMark Bollman has learned a lot about growing and scaling a brand. He also learned quite a bit about what it takes to craft a differentiated in-store experience. 

After seeing the power of creating community hubs for passionate, likeminded individuals to gather, Mark started American Field (AF), a business that helps build brand partnerships and bring them to life through local discovery marketplaces. During this episode of Retail Remix, Mark shares his journey from brand founder to community builder, and how COVID has shaped his work. You’ll also learn: 

  • The new keys for a community-driven customer experience;
  • How to find and nurture relevant brand partnerships; and
  • Ways to evolve in-person experiences for digital channels.


A word from our sponsor, Treasure Data:
Do you have the right data and insights to keep your prospects and customers engaged? Talk to a customer data expert at

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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