Andrew Blackman on Retail Remix
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Episode 18

E-commerce’s Big Discovery Problem

Featuring: Andrew Blachman, Tophatter

Sure, the Internet has given us undeniable power, connecting us to millions of sources of information, inspiration and commerce. But when we take a closer look at most e-Commerce experiences, Andrew Blachman, who is the President of Tophatter, believes there’s plenty of room for improvement. Specifically, he believes that many brand and retailer sites lack the capabilities that add surprise and delight to shopping, and encourage the “thrill of the hunt.” That’s where Tophatter comes in. During this episode, Andrew shares:

  • The inspiration behind Tophatter;
  • Why they decided to prioritize mobile experience;
  • How his experience in the ticketing space drives his ideas; and
  • How online shopping will need to evolve in light of the pandemic.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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