Beth Gerstein on Retail Remix
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Episode 51

How Brilliant Earth Became a Purpose-Driven Innovator

Featuring: Beth Gerstein, Brilliant Earth

Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company has maintained its dedication to both by prioritizing purpose-driven business strategy and experience innovation.  
But what’s driving Brilliant Earth today, while so many businesses are trying to find their footing and forge a path for the future? We sit down with Co-Founder and CEO Beth Gerstein to talk about what drives her as a leader—and what drives the business at large. She shares how the company has:  

  • Accelerated experience innovation and improved culture despite work-from-home realities;   
  • Prioritized product innovation through new partnerships, charitable giving initiatives and embracing blockchain; and  
  • Balanced contributing to relevant social issues and giving back, while still staying true to the brand mission.


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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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