As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences.
During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on:
- Which new consumer behaviors are driving the shift to contextual CX;
- Common challenges with disparate communication solutions that hinder success; and
- How messaging can support all stages of the funnel, from initial engagement to conversion and customer service.