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Dennis Steele on Retail Remix
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Episode 59

How Messaging Drives Contextual CX

Featuring: Dennis Steele, Podium

As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences.  
 
During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on:  
 

  • Which new consumer behaviors are driving the shift to contextual CX;  
  • Common challenges with disparate communication solutions that hinder success; and 
  • How messaging can support all stages of the funnel, from initial engagement to conversion and customer service.  

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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