The payment experience has always been convoluted and clunky, especially when consumers’ need to authenticate their information.
But in the new retail era, consumers want security to be ever-present yet invisible throughout their shopping experiences. During this episode of Retail Remix, David Britton of Experian shares how retailers can respond and still be mindful of new security trends and fraud methods. Listen to learn:
- New threats that have emerged with new payment tech and apps;
- The role of data and behavioral analytics to manage and mitigate threats; and
- How retailers can integrate payment security into the entire customer lifecycle.