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Episode 09

Is ‘Reinvention’ Really That Hard?

Featuring: Joe Jackman, Jackman Reinvents

Some people run away from change. Others run towards it. Joe Jackman is in the latter group. As the president and CEO of Jackman Reinvents, he helps transform brands, unlock new business value and frankly, make change less scary. And with his latest book, The Reinventionist Mindset, he’s providing guiding principles to help retail executives establish a path forward, even in uncertain times.
During this episode of Retail Remix, Joe shares his thoughts on:

  • Why change is still so hard for retail executives;
  • How to balance historical data and ideation to guide strategy;
  • Key lessons from his work with 40+ companies; and
  • What a “human-centric” approach transformation really is.




Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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