Do you feel overwhelmed by the volume of emails and messages you get? So do your consumers. In fact, David Wachs believes they’re so overwhelmed that they’re spending less time engaging with your marketing messages…and more time deleting them.
That’s why David made a career shift from digital to more personal communication. With Handwrytten, he’s helping businesses of all sizes master the art of the handwritten note. Listen to this episode to learn:
- How different retailers are integrating handwritten notes into their campaign strategies;
- What personalization trends will emerge out of the digital-driven movement; and
- Why marketing teams will need to rethink the way they measure the success of “handwritten campaigns.”