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David Wachs on Retail Remix
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Episode 57

Is the Future of Personalization…Handwrytten Notes?

Featuring: David Wachs, Handwrytten

Do you feel overwhelmed by the volume of emails and messages you get? So do your consumers. In fact, David Wachs believes they’re so overwhelmed that they’re spending less time engaging with your marketing messages…and more time deleting them.  

That’s why David made a career shift from digital to more personal communication. With Handwrytten, he’s helping businesses of all sizes master the art of the handwritten note. Listen to this episode to learn: 

  • How different retailers are integrating handwritten notes into their campaign strategies;  
  • What personalization trends will emerge out of the digital-driven movement; and  
  • Why marketing teams will need to rethink the way they measure the success of “handwritten campaigns.”

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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