With a rich history in licensing, Christine Currence has reached a new milestone in her career: president and owner of Badgley Mischka. Now, she’s helping the brand navigate this exciting, albeit volatile, time in fashion. The advent of social media has eliminated the exclusivity in luxury, with consumers demanding more access, more authenticity and more alignment with brands. During this episode of Retail Remix, we sit down with Christine and dig into:
- Her rich career in fashion, and how she ended up owning Badgley Mischka;
- What the fall of “exclusive luxury” means for fashion brands; and
- How the brand is using innovative technology, such as Runway by SAP, to bridge the gap between customer feedback and brand strategy.