Allen Adamson has decades of experience in branding and marketing, and he’s even helping shape the minds of future marketers! That’s why on Retail Remix, we ask him some pointed questions on how the essence of branding has changed over the past year and what tactical advice he has for businesses moving forward. Listen to learn:
- How brands can best “ride the wave” of disruption and develop a proactive plan to action;
- The social, environmental and sociological trends shaping the rules of branding; and
- Tips for navigating shifting consumer behaviors and competitive insights to optimize your brand.