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Allen Adamson on Retail Remix
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Episode 63

Riding the Wave of Brand Disruption

Featuring: Allen Adamson, Metaforce

Allen Adamson has decades of experience in branding and marketing, and he’s even helping shape the minds of future marketers! That’s why on Retail Remix, we ask him some pointed questions on how the essence of branding has changed over the past year and what tactical advice he has for businesses moving forward. Listen to learn: 

  • How brands can best “ride the wave” of disruption and develop a proactive plan to action;  
     
  • The social, environmental and sociological trends shaping the rules of branding; and  
     
  • Tips for navigating shifting consumer behaviors and competitive insights to optimize your brand. 

RELATED LINKS 

  • Learn more about Metaforce 
  • Read Allen’s insights on Forbes 
  • Buy a copy of Shift Ahead

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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